Our brand has represented and accompanied us for over 8 years, it has been our face and has consistently reflected what we do. However our work has been changing and growing as we better understood the challenges the community faces as well as its potential for growth and development. That’s why we saw the need to improve our brand through a renewal that could be on par with current organizations and that represents the new perspective we have as an NGO.
This update is being applied to our entire visual identity, from our photographic styling, our website and social networks, as well as our merchandise and documentation. It includes a brand book and a company profile to present to other companies. The concept and art have been developed by our Communications team and have reviewed by all members of the HOOP team. Its analysis and foundation can be found in the brandbook published in the Publications section in Our Work.

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